The Challenge:
- Lavilin had a great product - but very little online visibility.
- They wanted to become a recognizable deodorant brand and boost e-commerce sales, but they didn’t know where to start with ads.
My Solution: A 4-Step Google Ads & YouTube Strategy:
We built a performance-focused funnel that combined Google Shopping, Performance Max, and YouTube ads - all optimized for conversions.
Step 1: Nail the Basics with Google Shopping:
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I launched Shopping and Performance Max campaigns to reach high-intent buyers.
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Focused on keywords like “deodorant for body odor,” “long-lasting deodorant,” “7-day deodorant”.
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Optimized product feed and titles within the Merchant Center for maximum click-throughs.
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Used asset-rich PMAX creatives to cover Search, Display, and Discovery with minimal effort.
Step 2: Launch Targeted YouTube Ads:
Created videos showing the core USP – odor-free for 7 days.
Mixed educational + funny ad styles to connect with both curious and skeptical buyers.
Example:
Targeted custom segments + in-market audiences to reach likely deodorant buyers.
Step 3: The Free Samples Offer:
We did something crazy! We launched free samples!
Gave away deodorant samples via Google Ads.
CPA for samples: A$1.50
Almost 87% of sample users came back to buy the full-sized product (A$36.95), resulting in a 2363% ROI!
Step 4: Retargeting & Brand Campaigns:
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I launched Brand campaigns to capture demand from all YouTube and Shopping viewers.
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Used retargeting campaigns to bring back cart abandoners and sample users.
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Focused only on ROI-positive audiences, adjusting bids based on conversion history.
The Results (Most Recent):
- Ad Spend Growth: Grew from $20/day to $1,500/day, scaled ROAS steadily
- Sales Volume: Up to ~400 orders/day
- Returning Customers: 87% Growth
- CPA: Dropped by 80%
- ROI: 2841% overall
- Conversion Rate: Improved to almost 38.70% monthly.
Why It Worked:
We didn’t chase vanity metrics.
We focused on intent-based targeting, visual storytelling, and a risk-free entry point for new users. The combination of Google Ads + YouTube gave Lavilin exactly what they needed: awareness, trust, and conversions.
Here's What The Client Has To Say:
"Honestly? Working with Dharna for the past 4 years has been an absolute pleasure. She’s not just another digital marketer. I spent almost $70k with other agencies, but only she could get my ads to work!"
And The Best Part? We're Still Going Strong!
Peter Schaffler, the founder, was my very first client - and I'm proud to say he still works with me today!