The Problem:
- Even though Parlor Games had great branding, they weren’t making enough sales.
- Why? Most women were unsure about buying hormone creams online without a doctor’s prescription. There was a trust issue.
My Solution: A 3-Phase Google Ads Strategy:
We decided to start lean and build smart. With a modest budget of $10/day, our focus was not to “go viral” overnight - but to build trust, educate, and consistently grow.
Phase 1: Established Trust With Just $10/day.
I built a strong search campaign around high-intent keywords like
“estriol cream reviews”, “OTC menopause creams”, “hormone cream for women 45+”, and “estriol cream safe or not”Focused on symptom-based search terms instead of product names to tap into unaware audiences
Used ad extensions to link directly to review pages and FAQs to address doubts
Phase 2: Brand Protection & Awareness:
As the campaigns began to stabilize, I created more of such symptom-based campaigns focused around other symptoms experienced by menopausal women.
I also launched Brand campaigns early to control messaging as search interest increased.
Ran competitor comparison ads to position Parlor Games as the safer, more accessible alternative.
Phase 3: Conversion & Subscription Focus:
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As we tared seeing more results, I introduced Google Ads-exclusive offers and coupons.
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We tested landing page variations to align with different keyword intents (e.g., “reviews,” “is estriol cream safe,” “how to use estriol cream”).
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This is when I started focusing on the LTV (Lifetime Value) of subscription customers and optimized toward those keywords that brought in repeat buyers.
The Results (Most Recent):
- Ad Spend Growth: From $10/day to $3,500/day, scaled steadily with ROAS > 4x
- Sales Volume: From ~200 units/month to 29,058 units/month
- Subscription Growth: +65% in active subscribers
- Revenue Growth: +152% increase in monthly recurring revenue
- Cost per Subscription: Reduced by 78% over time
- Conversion Rate: Improved by 3.2x via keyword refinement and landing page A/B testing
Why It Worked:
This wasn’t a short-term hack. We built a solid system that brings in sales every single day, even without daily changes.
The Google Ads account now runs smoothly and profitably - with or without us.
Here's What The Client Has To Say:
"We started off as a really small business with Dharna and today we are scaling to the sky! I am so much at comfort with Dharna - she just gets what our brand needs!"
And The Best Part?
Parlor Games now gets 1,800+ sales a day on some days - just from Google Ads.
We even made a revenue of $158,935.25 in the last 30 days!